/ MASDAR INTERNAL AWARENESS CAMPAIGN

Evolution was hired to design and produce an internal campaign for Masdar in Masdar City, Abu Dhabi.

 

The objective of the campaign was to boost awareness about the Abu Dhabi Sustainability Week among Masdar employees, tenants and visitors and addressing the challenges associated with the development of clean energy and sustainable development.

Evolution provided a promise tree where stakeholders could share ideas and promise to take specific actions to make the world a better place over the next decade.

Part of the installation included a number of specially designed mirror stickers that were supplemented with printed branding to form a magazine front page featuring the viewer.

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